With all our heart and soul we do believe in the MAGIC OF ANALOG INSTANT FILM slowly developing in the palm of your hand. We are incredibly happy and more than proud that we could be part of the team who believed in something truly IMPOSSIBLE and succeeded to rescue this unique material in the very last minute.

The Story

Doc first

The story of IMPOSSIBLE INSTANT FILM is almost as unbelievable as it is impossible. In order to understand this product`s true nature, please allow us to serve you a condensed short version of how it all started:

The impossible journey origins in the year 2003 with this very first instant self portrait I took with an old Polaroid Camera from the flea market 1. Immediately I was addicted to the mysterious magic of this incredible material and started to dive deeper. Surprisingly the world, including the Polaroid management itself, seemed to have totally lost faith in the relevance of instant film. You could hardly find any supply, there was no real communication and it seemed clear that the days of Polaroids were counted.

For me an unacceptable situation that simply had to be changed. Together with the famous Webmeister aka Andreas Eduard Hoeller, we founded the UNVERKAEUFLICH Trading Company (unfortunately destroying the notaries table with aggressive developer paste from old Polaroid film when we instantly documented the founding ceremony) in spring 2005.2

Only a few months later Webmeister proudly launched our first online shop, 3 and In the following years we became the worlds biggest online retailer, specialized in Polaroid film. (honestly not a too big challenge, as basically we were the only one)

During this time we had the pleasure to discover that we were NOT the only maniacs who passionately love analog & instant, but there was an exponentially increasing number of people of all ages who re-discovered the magic of analog instant photography in a more and more digital world.4

Then the SHOCK: Polaroid informed the world about the end of the production of their instant films. Within the year 2008, the very last factory in Enschede, NL would close its doors forever.

For almost one year we tried to fight this frightening decision, but the best we could get was an invitation for the closing event on June 14th, 2008.5

There I met Andre, 6 the production manager of this amazing plant, and suddenly everything changed. I told him about the incredible re-discovery of analog instant film all over the world and the incredible potential of the next generation of analog customers. And he told me about his secret experiments and the slight chance to re-invent a new analog instant film if we could save the factory. Within 1 year he and his best 10 team members would be able to produce a new film material.

So we restarted the fight for the factory and with the help of the FBI (another thrilling story) we finally ended up as proud owners of the very last Polaroid factory and started THE IMPOSSIBLE PROJECT. 6 months later, in 2009, the very first NEW and truly IMPOSSIBLE lab test analog instant picture (showing our chief chemical wizzard Martin) slowly developed in our trembling hands. In 2010 we finally were able to proudly present the very first real IMPOSSIBLE INSTANT FILM, the PX 100, to the world.

Little did we know at the time that the road ahead of us was still long and more than impossible in many unexpected ways!

History of Impossible History of Impossible



Every little instant picture is a small but incredibly complex chemical universe of many layers and hundreds of chemicals, perfectly optimized for one very special purpose:

To work as a micro-darkroom that develops your exposed photo within just a few minutes in the palm of your hand.

To achieve this unique miracle, two huge factories (one in Enschede for production/assembly and one in Monheim for coating all materials) full of giant machines and several laboratories are needed. All these machines were built a long time ago, based on a global demand of millions of film packs per year. Who ever had the chance to visit the IMPOSSIBLE factory immediately understands how absolutely crazy you have to be to re-start the production with this giants from scratch at a time when nobody exactly knew if analog instant film would still be needed in our more and more digital world.

The Assembly Machines in Enschede
The Assembly Machines in Enschede

The Assembly Machines in Enschede

IMPOSSIBLE had to re-invent the chemistry from scratch as all the components from the original Polaroid chemistry were used up and could not be re-produced because too many of them did not match international rules/standards any more. This undertaking was much harder than we had ever expected! The production batches of our first film generations really gave us a hard time regarding stability, artifacts, crazy patterns, strange colors, the infamous “killer crystals”,... the list is long.


Color Artefacts


Killer Crystals

But the amazing IMPOSSIBLE lab team was (and still is) working 24/7 to further optimize the IMPOSSIBLE Film materials, both in black/white and color. The current generation of films is already simply wonderful and with a much better quality than we ever dared to dream when we started this impossible project called “The Impossible Project”

That said, please never forget that your beloved analog instant pictures are small chemical miracle machines and therefore very sensitive to many aspects as temperature, light, humidity, pressure,...

Please have a short look at these most essential points when you shoot IMPOSSIBLE film:

  • Please be patient. Especially with our current Color Film which still takes about 30-40 minutes to fully develop and therefore is the most un-instant instant film in the history of photography.
  • Please do NOT expose the pictures to bright light as long as they are not fully developed. Best results will be obtained when you carefully shield your images as soon as they come out of your camera.
  • Please store your film packs at room temperature or even refrigerated. When storing film in the fridge, let the film reach room temperature before putting it into your camera.
  • Please develop your pictures under your shirt when it is cold outside.
  • We recommend to start your IMPOSSIBLE adventures with a pack of black and white film as the perfect way to learn about the behavior and characteristics of our films.


The universe of IMPOSSIBLE INSTANT FILM consists of 3 main types:

Polaroid 600

A: Film for POLAROID 600 cameras

Approximately 600 ASA, available in B/W as well as Color. Type 600 cameras are the most widespread instant cameras out there in the world. If your camera looks like one of the cameras pictured below, you most likely need this type of film.

Polaroid SX70

B: Film for POLAROID SX70 cameras

Approximately 120 ASA, available in B/W as well as Color. The SX70 was introduced in 1972 and for many people it is still the most beautiful camera ever built. Most of the SX70 cameras are foldable. If your camera looks like one of the cameras pictures below, you most likely need this type of film.

Polaroid Spectra

C: Film for POLAROID Image / Spectra cameras

Approximately 600 ASA, available in B/W as well as Color. Image / Spectra cameras produce white framed images that are slightly larger than the classic shape of 600 and SX70 photographs .If your camera looks like one of the cameras pictures below, you most likely need this type of film.

If you are the proud owner of an IMPOSSIBLE INSTANT LAB you are in the lucky situation to be able to use both 600 and SX70 film types.

Additionally IMPOSSIBLE also produces an amazing instant film material for large format cameras with an 8x10 inch film holder. This material is currently only available in B/W.

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Within this section the famous "Webmeister" Eduardo the Lexi Hoeller and me, the "Doc" are delighted to present you very special offers, only available at our new project "SUPERSENSE", the most analog Wunderkammer on earth.

We are proud to start this series with a very special SPECIAL. Moving our belongings to our new home, an old Venetian Palace in the heart of Vienna, we discovered a big old box full of an incredible selection of first generation Black&White and Sepia test films from the early days of THE IMPOSSIBLE PROJECT. These films were sent to us on a regular basis in order to test new materials and feed back the factory.

With trembling hands we tested some of the material and to our big surprise the films were not only working but developed into really beautiful images of a very special kind. A rare effect that only can happen when the films are carefully matured in perfect storage conditions.
After shooting several packs and jumping in joy, we decided to share the rest of the box with our customers. So we carefully boxed 8 films in the so called

"FOUND BY FOUNDERS" Antique Expired Film Pack

Found by Founders

8 hand selected packs of carefully matured antique IMPOSSIBLE film material at a very special price of just 39 EUR

Attention, only very limited amount of FOUNDERS PACKS are available.

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